I think that BAFTA's are more about real acting than Emmy. Very often is more how much the producer and the broadcaster advertise and promote the show to the jury. If you will see an increase of interviews about Sherlock in USA, maybe they have a chance.
Well, yes and no. The BAFTAs are making their selection from a much, much smaller pool of nominees. The campaigning that goes on prior to Emmy nominations is so that voters remember you exist. There are literally hundreds of shows and performers that are eligible to be nominated and it's impossible for voters to remember them all. For Your Consideration ads, screeners, interviews with the actors & creative teams, etc. is for voter awareness. They can't vote for you if they don't know you exist or they've forgotten about you.
I don't see how the Emmys are any better or worse than the BAFTAs in recognizing talent. In fact, just looking at the Lead Actor field, two of the nominees are previous BAFTA winners. Two more are previous BAFTA nominees. Who in the Lead Actor field doesn't deserve to be there or is only there because of campaigning? I fail to see who is coasting on hype alone.
They are against FARGO who at the moment push only BBT and Allison Tolman (with a few interviews about Hanks as well). Nothing about Martin Freeman, thought he got two nominations - i knew it right at the CC TV Awards that he had no chance, as well when the interviewer on red carpet didn't ask BBT a thing about MF ( like, you are against your colleague, your thoughts, blah blah blah) and when MF didn't bother to come to the awards.
There are no interviews with Martin Freeman because he's not available to do them. Allison Tolman is brand new to the business and not working on anything else. Billy Bob Thornton is a busy man but he lives in Los Angeles so he certainly has an easier job making time for this sort of stuff than Martin does.
And the Critics Choice Television Awards are a joke. They're only slightly more respected than the Teen Choice Awards or the MTV Movie Awards. Nobody pays attention to them and nobody makes time for them. Martin was working. There was no reason for him to reschedule his life around for that. I was shocked that both Billy Bob Thornton and Matthew McConaughey showed up. Most of the big names skipped it.
If they didn't won for the amazing TRF, i don't think they have now a chance.
The Reichenbach Fall was never submitted for Emmy consideration. A Scandal in Belgravia was. Hartswood Films dropped the ball on that one.
Plus that BBC doesn't seem to play the awards game and push its actors. Sadly.
The BBC has nothing to do with it. PBS is responsible and they've done a pretty remarkable job scoring nominations for both Sherlock and Downton Abbey (in the much more competitive Drama categories). Some of the big name critics expected Cumberbatch to win the Emmy in 2012 purely based on the buzz that PBS had created for him. They're doing a fine job, but Sherlock has strong (this year, very strong) competition and there's nothing that can be done about that.
PBS may not be HBO, but they're certainly not BBC America. If Sherlock were on BBC America it wouldn't have 29 Emmy nominations to show for it.
(just kidding). I have also thought that in 2012 the submission was for a whole mini-series not only for an episode (and why on earth they choose the first one and not the last one?). 
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