From their website:

What is Sherlockology?
Sherlockology is the ultimate resource for the television drama series Sherlock, the cast and crew behind it, and everything in between.

Launched in May 2011, Sherlockology has grown to become the definitive guide to Sherlock, including a large social media presence, providing up to the minute news on the series and current events surrounding the cast and crew.

Although an independent website, neither run nor funded by the BBC, much of the content information on areas such as props, wardrobe and locations, have been supplied directly by the creators of the series, to ensure every detail is as accurate as possible.

Yes. And their information is usually very matter-of-fact, no room for interpretation. Therefore the trailers took me by surprise because they show a very distinct look on series 3. 

And it's actually not just a trailer. They take us back, both visually and emotionally, to TRF und make a strong connection to TEH. And of course there is a strong connection, but the way they play it, it feels more like a fan video. Which is totally fine, I just wouldn't have expected something like this to come from Sherlockology.

Yes, I agree. I suppose they just call it trailer so make it sound more official. But it is a fan video and while I have not seen all of the others, I think the style and message of the last two is very different from the older ones.
It looks as if the whole story completely centres on the two main characters and as if the focus is not on the cases anymore but on a more personal level. 
 

Last edited by SusiGo (October 23, 2014 11:51 am)

Ahem, well, I had the same thought. 

Resistance is futile.