Fine, the idea is that people are forced to read a book right after they've bought it. Well, this book you receive covered in plastic and nothing will happen to it unless you open it. So people still can keep it in their shelves for months our years without reading it.....
Then again, I usually don't buy a book when I don't intend to read it during the following weeks.
Hubby does so sometimes... "Collecting" books.
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"After all this time?" "Always."
Good bye, Lord Rickman of the Alan