It was the first thing I have learnt after I joined the fandom - never to trust Moffat and Gatiss. All in all they were guys who have directed some fake scenes (for example with Mycroft and Moriarty) just to confuse fans. I think I will never trust them, even if the say that grass is green and sky is blue

The only reason Sherlock is shown without commercials in the US is because it is aired on our Public Broadcasting Channels.  A thing I am eternally grateful for.  I shudder to think of how American network television would butcher it to fit the commercials in.  Not to mention that 90 minutes is an extremely odd running time here in the states.  I'm sure they'd add enough commercials to make it a full two hours.
bleh

BrettHolmes wrote:

When I watch it on TV here in the U.S. it is commercial free but I don’t know if it is shown the same way in other countries. Personally, I would think that commercials would butcher the general experience you have when you watch an episode of the series. It is always written and edited in a way that everything flows beautifully and I tend to think that breaking for ads would ruin all that. Besides, considering that each episode is an hour and a half long adding commercials would just make your time watching it much longer.
 
Anyway that’s just my two cents

In Germany it is shown without any commercial breaks because it is shown by a public service broadcaster. And I am really grateful for that. I think the breaks would really spoil the experience. 

Last edited by SusiGo (September 8, 2014 12:39 pm)

I undertood it wrong,,,,
I thought you asked if there would have been commecials FOR Sherlock...
A break ....no never here;)

I never notice!

tonnaree wrote:

The only reason Sherlock is shown without commercials in the US is because it is aired on our Public Broadcasting Channels.  A thing I am eternally grateful for.  I shudder to think of how American network television would butcher it to fit the commercials in.  Not to mention that 90 minutes is an extremely odd running time here in the states.  I'm sure they'd add enough commercials to make it a full two hours.
bleh

I am also grateful in the U.S. for PBS.    Although with the intro/outro of each episode
it does seem a bit of a commerical for Masterpiece Mystery itself.    I find it jarring
that they cut off the Sherlock exit music at the end of each episode,   and play
the Masterpiece theme instead.          wrong!wrong!wrong!wrong !

As for product placement,    manipulative yes, but I guess I'm used to it.    I'd rather see real products
than fake ones actually.     MePhone?  really?

SusiGo wrote:

Honestly, it never bothered me. On the contrary, I find it quite silly if they show laptops with a pear on it instead of an apple or things like that. They are living in a real world, Sherlock is using modern technology so not why using the same brands that we do? I am always happy to use my laptop thinking Sherlock has got the same. 

 
I think the same. IMO the product placement in Sherlock is very unobtrusive and not really meant as commercial. When you need a TV, a mobile or a laptop as a prop during filming the set designers just need to make a decision what to use. And I think it is much more realistic to use real products than faked ones. I think in Sherlock they even try to make it less obvious. E.g. in TRF at the scene on the rooftop during the phonecall with John Sherlock covers the Apple-logo of his phone with his finger almost the entire time. I think there are much worse examples of obvious product placements in TV and movie (especially big cinema movies) than Sherlock.
I once read an interessting article about that topic. It was mentioned, one of the reasons that Apple products appear in film productions frequently is not because Apple pays for it but because set designers or others in movie making deliberatly choose these products because it's the brand they use themselves too.

Moriarty uses one.

Moriarty uses an android phone, not an iphone. Which is kinda fitting because iOS and android are bitter rivals.