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So, according to the cynical yet frighteningly perspicacious viewpoint profiled in this article, mentioning Benedict Cumberbatch is a surefire way to make a blog post go viral, and thus sell a book (and presumably other products).
I'm pretty sure the article is satirical, but by posting this, I have just sort of confirmed that it works.
Regardless, I have just advised one of my favorite authors, Frances Hardinge, to shoehorn Benedict Cumberbatch into her next blog post.
Anna M.C.
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I just bought an Ice Tea that is 'batch numbered'. Quod erat demonstrandum!
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Just imagine it was "batch cumbered."